Alfred Steele was born on 24 April 1901 in Nashville, Tennessee, USA. He was married to Joan Crawford, Marjorie Garvey and Lillian Nelson. He died on 19 April 1959 in Manhattan, New York City, New York, USA.
Was President and CEO of the Pepsi-Cola Company from 1949-1959. After he passed away, his widow Joan Crawford remained on the Board of Directors until her forced retirement in 1973. During that period, she frequently had product placement of Pepsi-Cola in her films, including Strait-Jacket (1964) and Berserk (1967).