Although it is a relatively unknown game, it gained popularity after a YouTuber by the name of "Jacksepticeye" did a playthrough of the game. Each one of his episodes have around 1-2 million views.
In one scene you see a picture of Fran Bow and a young girl with blond hair. Fran Bow then remarks that it is a picture of her and her friend Alice. This is a reference to Alice in Wonderland.